Definition
Page targeting in live chat allows you to customize the display of your chat widget, proactive messages, or specific chat behaviors based on the specific page(s) a visitor is currently viewing on your website.
Why It Matters
Chatway’s page targeting enables highly relevant and personalized interactions. You can offer specific help on a pricing page, a welcome message on the homepage, or product-specific assistance on product detail pages, enhancing user experience and conversions.
Real-Life Use Cases
A financial services website targets its live chat widget to only appear on specific product pages where customers often have complex questions, like loan applications. On the “Contact Us” page, a proactive message might offer a specific chat option for “Account Inquiries” due to page targeting.
FAQs
Displaying chat on specific pages allows you to offer highly relevant assistance (e.g., on a checkout page), manage agent workload, and prevent the chat from appearing on less relevant pages.
Yes, most live chat tools allow you to customize various aspects of live chat behavior, including widget visibility, proactive messages, and pre-chat forms, based on the page a visitor is viewing.
Yes, contextual live chat (using page targeting) is very beneficial for e-commerce as it allows you to offer specific product help, address potential questions on pricing pages, or guide shoppers through checkout.