Definition
A custom trigger is a specific condition or event that, when met, automatically initiates an action within the live chat system, such as sending a proactive message, displaying a pre-chat form, or routing a chat.
Why It Matters
Custom triggers allow businesses to personalize and automate the chat experience based on user behavior, page visits, or specific criteria. This can lead to targeted proactive outreach, improved lead capture, and better customer engagement.
Real-Life Use Cases
A custom trigger can be set to initiate a proactive chat message if a visitor lingers on a specific FAQ page for more than 45 seconds. Another trigger could display a targeted offer via chat if a visitor attempts to exit the shopping cart page.
FAQs
In Chatway, you can set up trigger rules by defining conditions (e.g., time on page, specific URL) and then choosing the automated action to perform (e.g., show the chat widget with a welcome message).
Yes, custom triggers are the core of proactive chat, allowing you to send targeted messages to visitors based on their behavior or context on your website.
Examples include triggering a message after a visitor spends 30 seconds on a product page, if they attempt to exit the site, or if they visit a specific number of pages.
Many live chat software solutions, including Chatway, offer custom trigger functionalities that are highly beneficial for businesses of all sizes to engage visitors effectively.